When I first started working for bigtruck® I was in charge of designing all cobranded hats. The bigtruck cobrand program customizes hats for businesses ranging from ski resorts to local coffee shops. Using the bigtruck hat brand marks and the business's logo it was up to me to create a one-of-kind design for each order. This involved choosing thread and fabric colors, along with creating original artwork to compliment the logo.

The hat on the top is a cobranded hat designed for the town of Truckee, California. A stylized illustration of the Truckee River is depicted on the outer patch.

We worked meticulously with GoPro to abide by their brand guidelines and create a custom sleek bigtruck look for them.